A Study of Entrepreneurial Success in Small Scale Enterprises in Chittoor District of Andhra Pradesh

Abstract

Small-scale sector constitutes a major part of Indian economy. It plays a great role in the Indian economy in terms of creating additional employment with low capital investment and maintaining self-sustainability in various sectors of the economy. However, the success of small-scale enterprises depends on a number of factors like age, gender, family environment, education, investment, training programmes, type of business, personal values, moral support and professional support. A multitude of these factors may encourage entrepreneurial spirit among people and thus helps in building successful entrepreneurs.
The present empirical study aims at recognising the factors contributing to the success of entrepreneurs and examining the relationship between characteristics of entrepreneurs, features of small scale enterprises and entrepreneurial success. The study revealed that technical knowledge, trade information and training and experience are the key factors contributing to the success of entrepreneurs. It also revealed that there is a significant difference between the demographic factors such as age, gender, education and success of entrepreneurship.