An Empirical Analysis of Algorithmic Control and Worker Perceptions in the Gig Economy

Authors

DOI:

https://doi.org/10.53983/ijmds.v14n11.007

Keywords:

Gig Economy, Customer Rating, Algorithmic Management, Job Security, Work Autonomy, Psychological Well-being

Abstract

The gig economy has redefined labour structures through platform-mediated work, where customer ratings, algorithmic scoring, and digital surveillance significantly shape workers’ earnings, autonomy, and job stability. This study examines gig workers’ perceptions across five critical dimensions—Job Security and Stability, Fairness and Transparency of Algorithms, Work Autonomy and Flexibility, Psychological and Social Well-being, and Access to Support and Redress Mechanisms. Using primary data from 102 gig workers in Chennai, non-parametric analyses such as the Kruskal–Wallis test and Chi-square tests reveal statistically significant differences in perceptions based on educational qualification, work experience, income levels, and motivations for entering gig work. Results show that higher educational levels and longer work experience are associated with heightened concerns regarding fairness, stability, and support mechanisms. Motivational factors also critically influence perception, with workers seeking independence reporting more favourable views than those who join due to limited job alternatives. The findings highlight the need for transparent algorithmic governance, strengthened grievance systems, and policy reforms to ensure equitable and sustainable gig work environments.

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Author Biographies

Ms. Arathi M, Research Scholar, Economics Department, Quaid-e-Millath Government College for Women, Chennai-02

Ms. Arathi M is currently working as an Assistant Professor in the Department of Business Economics at Shri Krishnaswamy College for Women, Anna Nagar, Chennai, Tamil Nadu, India. She completed her Undergraduate (B.A Economics), Postgraduate (M.A Economics), and M.Phil Economics degrees from Ethiraj College for Women, Anna Salai, Chennai. She has 1.5 years of teaching experience at Ethiraj College for Women before joining her current institution. She is presently pursuing her Ph.D. in Economics (Part-Time) at the Department of Economics, Quaid-E-Millath Government College for Women (A), Anna Salai, Chennai-02. She has presented numerous research papers in national and international conferences and has actively participated in several workshops, seminars, and faculty development programmes across India.

Dr. J. Maheswari, Associate professor, Economics Department, Quaid-E-Millath Government College for Women, Chennai-02

Dr. J. Maheswari is an Assistant Professor in the Department of Economics at Quaid-e-Millath Government College for Women, Chennai, with more than twenty-three years of teaching experience. She began her academic journey with a B.A. in Economics from Queen Mary’s College in 1989, followed by an M.A. in Economics from Presidency College in 1990 and an M.Phil. in Economics from Stella Maris College in 1991. She later earned her Ph.D. from the University of Madras in 2013, with her doctoral thesis focusing on the macroeconomic climate and sectoral determinants of foreign direct investment in India. Her academic excellence has been widely recognized through several awards, including the Best Faculty Award in 2020, the Global Eminent Teacher Award in 2021, the Indian Women Achiever Award in 2022, and the Women Educationist Excellence Award in 2023. Beyond teaching and research, she has contributed extensively as a subject expert for curriculum development, textbook review, and examination boards, while also serving as a chairperson and resource person at seminars and conferences. She has authored study materials for the Institute of Distance Education, University of Madras, and actively participates in academic workshops, refresher courses, and faculty development programmes. Dedicated to both academic growth and student development, Dr. Maheswari continues to contribute significantly to the field of economics through her teaching, research, and mentorship, making her a respected figure in higher education.

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Published

16-11-2025

How to Cite

Arathi, M., and J. Maheswari. “An Empirical Analysis of Algorithmic Control and Worker Perceptions in the Gig Economy”. International Journal of Management and Development Studies, vol. 14, no. 11, Nov. 2025, pp. 64-77, doi:10.53983/ijmds.v14n11.007.