An Empirical Analysis of Algorithmic Control and Worker Perceptions in the Gig Economy
DOI:
https://doi.org/10.53983/ijmds.v14n11.007Keywords:
Gig Economy, Customer Rating, Algorithmic Management, Job Security, Work Autonomy, Psychological Well-beingAbstract
The gig economy has redefined labour structures through platform-mediated work, where customer ratings, algorithmic scoring, and digital surveillance significantly shape workers’ earnings, autonomy, and job stability. This study examines gig workers’ perceptions across five critical dimensions—Job Security and Stability, Fairness and Transparency of Algorithms, Work Autonomy and Flexibility, Psychological and Social Well-being, and Access to Support and Redress Mechanisms. Using primary data from 102 gig workers in Chennai, non-parametric analyses such as the Kruskal–Wallis test and Chi-square tests reveal statistically significant differences in perceptions based on educational qualification, work experience, income levels, and motivations for entering gig work. Results show that higher educational levels and longer work experience are associated with heightened concerns regarding fairness, stability, and support mechanisms. Motivational factors also critically influence perception, with workers seeking independence reporting more favourable views than those who join due to limited job alternatives. The findings highlight the need for transparent algorithmic governance, strengthened grievance systems, and policy reforms to ensure equitable and sustainable gig work environments.
Downloads
References
Bhushan, A. "Understanding the Fundamentals and Dynamics of the Gig Employment Landscape in India." International Journal of Advanced Research, vol. 11, no. 7, 2023, pp. 4569
Cameron and Rahman (2022), Expanding the Locus of Resistance: Understanding the Co-constitution of Control and Resistance in the Gig Economy, Organization Science, Vol. 33, ISS: 1, pp 38-58.
Jain, R. "Addressing Policy Gaps for Gig Workers in India." International Journal of Financial Management & Research, vol. 6, no. 2, 2024, pp. 33631.
Jansson, A., Malik, A., & Bergström, J. (2022). Platform labour and digital control. New Media & Society.
Kassi, O., & Lehdonvirta, V. (2018). Online labour index: Measuring the online gig economy for policy and research. Technological Forecasting and Social Change.
Malek, N.A. "Gig Economy: Is It a Trap or Stepping Stone for the Informal Sector?" Asian Management Review, vol. 16, no. 3, 2024, pp. 28–38.
Nazurah Abdul Malek (2024), Gig Economy: Is It a Trap or Stepping Stone for the Informal Sector? International Foundation for Research and Development, Vol. 16, Iss: 3S(I)a, pp 28-38.
Rosenblat, A.,&Stark, L. (2016). Algorithmic labor and information asymmetries. International Journal of Communication.
Ruchi Singh,Vikas Bhushan (2023), Understanding the fundamentals and dynamics of the gig employment landscape in India, International journal of advanced research.
Tanmay Sachdeva (2024), The Gig Economy in India: Unpacking the Economic and Social Implications, International Journal for Research Publication and Seminar, Shodh Sagar, Vol. 15, Iss: 3.
Wood, A. J., Graham, M., Lehdonvirta, V.,&Hjorth, I. (2019). Good gig, bad gig: Autonomy and algorithmic control in platform work. Work, Employment and Society.
