Micro-Entrepreneurs' Demographic Profile and UPI Adoption: An Empirical Study Awareness and Usage of Unified Payment Interface (UPI) in Sikkim
DOI:
https://doi.org/10.53983/ijmds.v14n11.006Keywords:
Financial Inclusion, UPI Adoption, Digital Payment SystemAbstract
Background: Unified Payment Interface (UPI) UPI in today’s business has transformed and reshaped the way business transaction works. It provides a simplest and seamless way of transferring the funds from one account to another. Its penetration in the Indian market has enhanced and increased the revenue and efficiency in the business. However, its presence in informal sector especially the micro entrepreneurs is very limited due to many factors like digital illiteracy, network problem and many other things, especially in the entire hilly regions of Sikkim compared to the other regions of India. Objectives: Aims to measure and explore their inequality of UPI awareness, acceptance and adoption among the micro entrepreneurs’ according their demographic profile. Methods: The structured sample survey instrument was prepared to collect primary data from 100 micro entrepreneurs based on convenience sampling method and after the data purification deployed the statistical test to prove the significant mean difference. Results: Gender and residential status do not affect UPI awareness, acceptance, or adoption. Age and education significantly influence awareness but not acceptance or adoption. UPI adoption is equitable across demographic groups once awareness is achieved. Conclusion: No demographic factor (gender, age, education, residential status) significantly influences acceptance or adoption. Once awareness is present, entrepreneurs across all groups show similar acceptance and adoption patterns. Awareness campaigns should focus on older and less-educated entrepreneurs, while adoption strategies can remain uniform across demographics.
Downloads
References
Bhattacharjee, B., Kumar, S., Verma, P., & Maiti, M. (2024). Determinants of Digitalisation in Unorganised Localised Neighbourhood Retail Outlets in India. Journal of Theoritical and Applied Electronic Commerce Research, 1699-1716.
Dutta, N., kar, S., & Guha, S. (2023). Informal Sector in India and adoption of Digital technologies. Indian Grwth and Development Review, 230-246.
M, M. A., V A, m. A., & Mahale, D. P. (2023). An overview of India's Unified Payment Interference( UPI) : ABCD Analysis. International Journal of Research Publication and Review, 6.
Pal, J., Chandra, P., kameshwaran, V., Parameshwar, A., Joshi, S., & Aditya. (2018). Digital payments and its discontents: Street shops and indian Government's push for cashless transaction. Conference in Human factors in computing system. Montreal, Canada: Association for computing machinery(ACM).
Rajni, Zareen, A., & Chaddha, P. (2021). Awareness and use of mobile money among college students in the University. Proceedings of the International conferences on Advances in Management practices, (p. 16). Delhi.
Sarangi, B. (2023). Cashless Economy and Electronic Money: Concepts, Nexus , Oppurtunities and Challenges. Halu oleo International Conference on Economics and Business. Kendari, Indonesia: C.V Literasi Indonesia.
Seethamraju, R., & Diatha, K. S. (2018). Adoption of Digital payments by Small Retail Stores. Australian Conference on Information System. Sydney, Australia: UTS cPress.
Shree, S., Pratap, B., Saroy, R., & Dhal, S. (2021). Digital payments and consumer experience in India : a survey based empirical study. Journal of Bankinf and financial technology, 1-20.
Siddiq, D. M., Ahamed, D. R., Khan, D. R., Ahmed, D. S., M H N, D., & Mohamed, D. A. (2025). impact of Digital Payments on the Earnings and Business Operations of Roadside Street Vendors. Journal of Emerging Technologies and Innovative Research(JETIR), c375-c380.
Uniyal, A., Khanna, R., Mukherji, R., & Gupta, S. (2019). Implementation of Cashless economy: measuring the impact of awareness and advantages with problem with reference to North India. International Journal of Innovative technology and Exploring Engineering, 63-69.
