Company characteristics and degree of B2C evaluation in Ampara coastal belt (ACB), Sri Lanka

Abstract

There are various studies with respect to B2C e-commerce in different countries including Iran and Dar es Salam. But, studies conducted by different countries are in different contexts in terms of country, organization and time frames. Research objective of this study is to know, in terms of company characteristics, variation of degree of B2C evaluation. Review of literature helped to derive the conceptual model for company characteristics and degree of B2C evaluation involvement. Researcher conducts this study within the geographical scope of Ampara Coastal Belt (ACB) of Sri Lanka. Researcher considered 72 B2C businesses as sample size in this study. Researcher collected data by a simple questionnaire. In this study, researcher used SPSS for analyzing data. Data analysis technique was discriminant analysis. Results of group statistics such as group mean and group standard deviation for all independent variables reveal that there are variations. Tests of equality of group means are tested by Wilks' Lambda and significance of F statistics. Result of Eigenvalue is higher and explains superior function. This refers to that independent variables such as number of employees, age of employees, number of PCs, year of purchase of PC, number of customers and age of customers explain around 65% of the variation on evaluation of B2C e- business.