Preference of Consumer Products through e-marketing (Online shopping) in Coimbatore District

Abstract

It has been more than a decade since e-commerce first evolved. Researchers and practitioners in the electronic commerce constantly strive to obtain a better insight in consumer behaviour in cyberspace. With the development of the retail E-commerce, researchers continue to explain E-attitude of consumers of different perspectives. E-commerce is the buying and selling of the goods and services through online; internet is the best source to use this tool. Today, the amount of trade that is conducted electronically using e-commerce has increased with a wide spread usage of internet and technology. E-commerce includes transferring of funds through online, supply chain management, marketing over internet. The invention of the internet has created a new pattern of the traditional way people shop. Customers are no longer tied to the opening hours or specific locations. The Internet is relatively new medium for the communication and the exchange of information which has become present in our daily lives. The numbers of Internet users are constantly increasing, which is also significance that online purchasing is increasing rapidly. Hence, an attempt is made to study the customer perspective towards purchases of goods and services through online.