EKTA. The Role of Social Media Marketing in Influencing Consumer Purchase Decisions. International Journal of Management and Development Studies, [S. l.], v. 15, n. 1, p. 68–76, 2026. DOI: 10.31305/ijmds.v15n01.008. Disponível em: https://ijmds.in/index.php/IJMDS/article/view/132. Acesso em: 13 sep. 2026.