Exploring the impact of social media on contemporary journalism practice in Zambia: A journalism student perspective


  • Ms. Naomi Mutoka Senoir Student, Department of Media and Communications Studies, University of Zambia, Zambia
  • Ms. Agness Njobvu Senoir Student, Department of Media and Communications Studies, University of Zambia, Zambia




social media, journalism practice, Zambia, Mwebantu, ZNBC


This paper discusses the impact of social media on journalism practice in Zambia, highlighting some of the observable advantages and disadvantages. The paper is written from the perspective of journalism students who make observations about the impact social media has had on the profession in Zambia based on their assessment. The essay uses published literature and gives examples from the Zambian social media space on just how social media continues to affect journalism practice in the Zambian context. It seeks to add to the growing scholarship and debate on social media and how it has been applied or misapplied in the local context, while drawing from global scholarship as well. The paper shows how there is need for journalism to embrace the idea that the use of social media is at the present inevitable. However, it is important that training and skills development initiative on how to best use social media is enhanced. Overall, social media offers opportunities for journalists in Zambia to better engage with audiences, share factual news and information in a timely way, and to amplify the voices of the country’s marginalised voices. The need for responsible and reasonable use of social media cannot be over emphasized.


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Author Biographies

Ms. Naomi Mutoka , Senoir Student, Department of Media and Communications Studies, University of Zambia, Zambia

Naomi Mutoka is a senior in the Bachelor of Media and Communications degree programme in the Department of Media and Communication Studies at the University of Zambia. She a founder of a non-profit working to promote publishing. Her interests are in strategic communication, media production, journalism, and community service.

Ms. Agness Njobvu, Senoir Student, Department of Media and Communications Studies, University of Zambia, Zambia

Agness M. Njobvu is a senior in the Bachelor of Media and Communications degree programme in the Department of Media and Communication Studies at the University of Zambia. She has experience working in media, strategic and customer service. Her interests are in media production, journalism, strategic and marketing communication.


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How to Cite

Mutoka, N., and A. Njobvu. “Exploring the Impact of Social Media on Contemporary Journalism Practice in Zambia: A Journalism Student Perspective”. International Journal of Management and Development Studies, vol. 12, no. 04, Apr. 2023, pp. 05-11, doi:10.53983/ijmds.v12n04.002.