Why do Consumers Shop Online? An Analytical Study on Food and Grocery Segment in West Bengal

Authors

  • Jayjit Chakraborty College Whole Time Teacher, The Bhawanipur Education Society College, Affiliated to University of Calcutta
  • Dr. Archana Sharma Professor, Indian Institute of Social Welfare and Business Management (IISWBM), Affiliated to University of Calcutta
  • Dr. Gairik Das Professor, Indian Institute of Social Welfare and Business Management (IISWBM), Affiliated to University of Calcutta

DOI:

https://doi.org/10.53983/ijmds.v11n10.001

Keywords:

E-Retailing, Food and Grocery, Internet, Online Shopping

Abstract

Due to the Internet's proliferation and the globalisation of trade, retail has become a highly competitive and fast-paced industry. The expansion of the Internet has made it possible for a new kind of store to open, and it has also compelled traditional stores to think about adopting an online-only strategy. Due to the radical nature of the shift from brick-and-mortar to online retail, stores should think twice before committing to a new e-commerce strategy. The business model of online retail is not limited by traditional store hours or geographic location, and it may serve markets across an entire country for a relatively low outlay of resources. For these and other reasons, online shopping has quickly become an alternative to traditional brick-and-mortar stores. The present paper seeks to demystify the factors, influencing consumer online shopping behaviour in the food and grocery segment, in the state of West Bengal. Availability and Affordability, Convenience and Trust, Quality of Service, Motivation to Buy, Flexibility and Responsiveness, Perceived Risk, Product Attributes, have been identified as the key factors, influencing adoption of online food and grocery shopping.

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Author Biographies

Jayjit Chakraborty, College Whole Time Teacher, The Bhawanipur Education Society College, Affiliated to University of Calcutta

Jayjit Chakraborty is currently working as College Whole Time Teacher, in the Department of Business Administration, at The Bhawanipur Education Society College, affiliated to University of Calcutta.

Dr. Archana Sharma, Professor, Indian Institute of Social Welfare and Business Management (IISWBM), Affiliated to University of Calcutta

Prof. (Dr). Archana Sharma is currently working as the Head of Department of MBA Program (Day and Evening) at Indian Institute of Social Welfare and Business Management, affiliated to University of Calcutta.

Dr. Gairik Das, Professor, Indian Institute of Social Welfare and Business Management (IISWBM), Affiliated to University of Calcutta

Prof. (Dr). Gairik Das is currently working as the Head of Department of MDP and Business Projects at Indian Institute of Social Welfare and Business Management, affiliated to University of Calcutta.

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Published

31-10-2022

How to Cite

Chakraborty, J., A. Sharma, and G. Das. “Why Do Consumers Shop Online? An Analytical Study on Food and Grocery Segment in West Bengal”. International Journal of Management and Development Studies, vol. 11, no. 10, Oct. 2022, pp. 01-09, doi:10.53983/ijmds.v11n10.001.

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